2I – BUSINESS – ORIGINAL WORK – DUE AT 9PM EST TONIGHT (5 HOURS)

Write a 1,150 word paper in which you explain the importance of your selected business’s vision , mission, and values in determining your strategic direction. Include the following: Selected business Fashion Boutique

 

·         Define your business, products or services, and customers by developing a mission statement. Ensure that you are differentiating your product or service.

 

·         Create a vision for this organization that clearly demonstrates your decision on what you want your business to become in the future.

 

·         Define your guiding principles or values for your selected business considering the topics of culture, social responsibility, and ethics.

·         Analyze how the vision, mission, and values guide the organization’s strategic direction.

 

·         Evaluate how the organization addresses customer needs and critique how they achieve competitive advantage.

 

Format your paper consistent with APA guidelines.