BUS 599

Assignment 4: Capstone Project 

Due Week 10 and worth 480 points 


Use the Internet or the Strayer Library to research articles on strategic management of Apple Inc. and 

Samsung Group. 


Write a ten to twelve (10-12) page paper in which you: 

1. Analyze the existing business strategies, domestic and global environments, industry, and 

internal capabilities for both Apple and Samsung. Assess the significant manner in which each 

company’s mission and vision align with the long-terms goals and strategic direction of the 


2. Analyze the business-level strategy of each company by conducting a SWOT (Strengths, 

Weaknesses, Opportunities, and Threats) analysis. Next, determine the fundamental way in 

which each sector influences its competitive position within the industry. Provide rationale to 

support the response. 

3. Analyze the central manner in which the strategies of each company’s business leaders have 

adapted to cultural differences in order to both facilitate effective operations within global markets 

and drive new strategic initiatives with improved innovation excellence. Provide one (1) example 

of such strategies in use from each company to support the response. 

4. Evaluate the superiority of each company’s organizational competencies in terms of 

entrepreneurial capabilities, organizational design capabilities, and strategic capabilities geared 

toward increased performance and profitability. Include one (1) example of such superiority from 

each company to support the response. 

5. Recommend one (1) appropriate new business strategy for each company that may maximize 

profitability and improved competitiveness in the industry. Provide a detailed rationale for this 


6. Evaluate the success of both companies’ corporate-level strategies in terms of horizontal 

integration, vertical integration, strategic outsourcing, or diversification. Next, determine the type 

of strategy that contributed most effectively to the creation of a successful and profitable 

multibusiness model. Provide a detailed rationale to support the response. 

7. Analyze the strategies that the internal leadership of both Apple and Samsung has taken to 

discourage unethical behaviors. Provide at least three (3) examples of such leadership in action 

from both companies to support the response. 

8. Assume that both Apple and Samsung are in need of organizational change and must alter 

existing strategies. Recommend three (3) specific ways in which Apple and Samsung could 

change functional, business, and corporate strategies, as well as organizational structure and 

control in order to improve business performance and competitiveness in their industry. Provide a 

rationale to support the response. 

9. Use at least six (6) quality academic resources in this assignment. Note: Wikipedia and other 

Websites do not qualify as academic resources. 


Your assignment must follow these formatting requirements: 

 Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all 

sides; citations and references must follow APA or school-specific format. Check with your 

professor for any additional instructions. 

 Include a cover page containing the title of the assignment, the student’s name, the professor’s 

name, the course title, and the date. The cover page and the reference page are not included in 


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