Assignment 4: Capstone Project
Due Week 10 and worth 480 points
Use the Internet or the Strayer Library to research articles on strategic management of Apple Inc. and
Write a ten to twelve (10-12) page paper in which you:
1. Analyze the existing business strategies, domestic and global environments, industry, and
internal capabilities for both Apple and Samsung. Assess the significant manner in which each
company’s mission and vision align with the long-terms goals and strategic direction of the
2. Analyze the business-level strategy of each company by conducting a SWOT (Strengths,
Weaknesses, Opportunities, and Threats) analysis. Next, determine the fundamental way in
which each sector influences its competitive position within the industry. Provide rationale to
support the response.
3. Analyze the central manner in which the strategies of each company’s business leaders have
adapted to cultural differences in order to both facilitate effective operations within global markets
and drive new strategic initiatives with improved innovation excellence. Provide one (1) example
of such strategies in use from each company to support the response.
4. Evaluate the superiority of each company’s organizational competencies in terms of
entrepreneurial capabilities, organizational design capabilities, and strategic capabilities geared
toward increased performance and profitability. Include one (1) example of such superiority from
each company to support the response.
5. Recommend one (1) appropriate new business strategy for each company that may maximize
profitability and improved competitiveness in the industry. Provide a detailed rationale for this
6. Evaluate the success of both companies’ corporate-level strategies in terms of horizontal
integration, vertical integration, strategic outsourcing, or diversification. Next, determine the type
of strategy that contributed most effectively to the creation of a successful and profitable
multibusiness model. Provide a detailed rationale to support the response.
7. Analyze the strategies that the internal leadership of both Apple and Samsung has taken to
discourage unethical behaviors. Provide at least three (3) examples of such leadership in action
from both companies to support the response.
8. Assume that both Apple and Samsung are in need of organizational change and must alter
existing strategies. Recommend three (3) specific ways in which Apple and Samsung could
change functional, business, and corporate strategies, as well as organizational structure and
control in order to improve business performance and competitiveness in their industry. Provide a
rationale to support the response.
9. Use at least six (6) quality academic resources in this assignment. Note: Wikipedia and other
Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all
sides; citations and references must follow APA or school-specific format. Check with your
professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s
name, the course title, and the date. The cover page and the reference page are not included in