Case Exercise 1- Build-it Home Improvement Stores, Sweden

Read the case found at the end of Chapter 2 in your textbook and write a two- to three-page paper (excluding title and reference pages), according to APA style guidelines, on the following items.

1. Develop service concepts that Bert Nystrom should deliver in Build-it stores.
2. Describe the operational challenges he faces in delivering these services.

Use at least two scholarly sources, in addition to the textbook, to support your points.