Competition Analysis

This is due by 13 January which is one week from tomorrow. Please do not offer to do this if you cannot meet my 12 January deadline. 

 

Competition Analysis

 
Using Ford Motor Company
 
write a product market analysis (PMA). 
 
Write a 3-4 page paper of the product market analysis (PMA) (excluding the Title and the Reference pages).
 
The following components should be included:
 
  1. Description of the product being analyzed
  2. Identification of products that are in competition
  3. Identify the target market for the product
  4. Explain how the product has been positioned in the market (including the brand’s image, packaging, price, and distribution channels)
  5. What particular market segment is this product trying to reach?
  6. What type of outside influences do customers face when purchasing this product? What impact, in any, does it have on the consumer?
 
Your paper should reflect scholarly writing and current APA standards. Please include citations to support your ideas.

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