You have just been given the opportunity at OTTC to build a new website for the company to improve
customer contact and service. Based on the services and products they offer think about how you will
address customer service and how you will create customer loyalty.
Respond to the following checklist items based on this scenario regarding the new website to be
• Define customer satisfaction and customer loyalty regarding the website.
• Discuss the differences between customer service and customer loyalty.
• Describe extraordinary approaches to customer service.
• Describe how customer loyalty is earned.
a double-spaced paper, no more than three pages long