Complete the external environmental scan for Macy’s.
Perform an internal competitive environmental scan for Macy’s.
Write a summary of no more than 1,400 words that does the following:
- Identifies and analyzes the most important external environmental factor in the remote, industry, and external operating environments
- Identifies and analyzes the most important internal strengths and weaknesses of your organization: include an assessment of the organization’s resources
- Assesses the organization’s competitive position and possibilities
- Analyzes the structure of the organization and how this affects organizational performance
Format your paper consistent with APA guidelines.
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