External and Internal Environmental Analysis

Complete the external environmental scan for Macy’s.
Perform an internal competitive environmental scan for Macy’s.

Write a summary of no more than 1,400 words that does the following: 

  • Identifies and analyzes the most important external environmental factor in the remote, industry, and external operating environments 
  • Identifies and analyzes the most important internal strengths and weaknesses of your organization: include an assessment of the organization’s resources
  • Assesses the organization’s competitive position and possibilities 
  • Analyzes the structure of the organization and how this affects organizational performance 

Format your paper consistent with APA guidelines.

 the Assignment Files tab to submit your assignment.

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