International Business Essay

Case Study Information/Articles 

 

Below are listed the articles and case studies you will use for your individual case studies. 

 

1. Home Depot in China 

 

Read this article in the Wall Street Journal Sept 15 – 16 2012: 

 

Home Depot Learns Chinese Prefer ‘Do-It-for-Me’ 

 

(pdf will be attached). 

 

In this article you will read about Home Depot’s failure to enter the Chinese market. In the case you 

should pretend you are the CEO of Home Depot and that you are wrestling with how you are going to 

crack the Chinese market as well as analyze past failures. 

 

Double Space, Times New Roman, at least 10 pages