Case Study Information/Articles
Below are listed the articles and case studies you will use for your individual case studies.
1. Home Depot in China
Read this article in the Wall Street Journal Sept 15 – 16 2012:
Home Depot Learns Chinese Prefer ‘Do-It-for-Me’
(pdf will be attached).
In this article you will read about Home Depot’s failure to enter the Chinese market. In the case you
should pretend you are the CEO of Home Depot and that you are wrestling with how you are going to
crack the Chinese market as well as analyze past failures.
Double Space, Times New Roman, at least 10 pages