Located on the course contents of this class are LOGOS for various companies that link to their web sites. Each week you will analyze and contrast the sites or site and write a short memo on what you learned. The key is to specifically mention a concept in the chapter(s) of the book that correspond and use that new found knowledge to tie into the memo. YOU MUST READ THE CHAPTERS TO GET A GOOD GRADE.+_+_+_+_+_+_+_+_+_+_+_+_+_+_+_+_+_+_+_+_+
To start this exercise…let’s go with THE GAP and TARGET. (Remember to click on the Logo to access the web site.) Analyze and contrast the different web sites. If you do not follow MEMO format you will have point taken off. (Scan the course shell for what is “MEMO FORMAT” or do a web search….
No questions to me will be answered on this assignment because you are using your creative thinking process and come up with something UNIQUE…. GOOD LUCK!! (View the video on CREATIVE THINKING if confused or have questions.)
Title – Marketing: The Core Author Kerin Hartley Rudelius
Publisher McGraw-Hill Irwin
Edition/Year 5th edition 2013, ISBN # 978-0-07-802892-2 (4th edition 2011 is available online at a greatly reduced price ISBN # 978-0-07-338106-0)