Milestone 2 HC Marketing Project

Part 2 of last week’s assignment:

 

Describe your target market’s demographics to include gender, age, income, occupation, education, household size, and relationship to the product or service. Then complete a SWOT (strength, weakness, opportunity, and threat) analysis that addresses the following:

• Analyze your organization’s internal strengths and weaknesses. Consider factors such as personnel, finances, manufacturing capabilities, corporate culture, product or service pricing, and current promotion.

• Analyze your organization’s external opportunities and threats. Consider factors such as competitive position, applicable legislation, technology, and any other macroeconomic considerations.

At least three items should be listed in each category of the SWOT analysis, accompanied by a brief description of each. For additional details, please refer to the Final Project Document and the Milestone Two Rubric in the Assignment Guidelines and Rubrics section of the course.