Pharmasim final report
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Final Simulation Report
The Final Report should describe your final results for all Allround brands by category. The written report must not exceed 6 double-spaced pages (12-point type) with one-inch margins. The report should not merely list the results, but detail what you learned during the simulation by addressing the following by category:
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Manufacturer’s suggested retail price
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Volume discounts and promotional allowances
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Advertising budget
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Selected advertising agency
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Relative emphasis on the four types of advertising messages
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Promotion’s budget with allocations to cooperative advertising and the three types of consumer
promotions
I will provide access to the simulation once handshake is accepted
