What are the five steps required for effective product positioning? Give an example of a product-positioning matrix for an organization of your choice.

Your response should be at least 200 words in length. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.


David, F. (2011). 1. Strategic management: concepts & cases (Custom Edition ed., pp. 260-261). New York: McGraw-Hill Irwin.


No Wiki, or Plagiarism


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