In this two-part assignment, you will create a plan for an A/B split landing page test for your selected client, Starbucks.

Part One:

In this assignment, you will review testing in terms of A/B split tests for landing pages.

Based on the information provided by the different Google Analytics reports complete the following:

Create a plan for an A/B split landing page test. In a 4 – 6 page plan, complete the following:

  • Explain how you will modify the landing page and its elements.
  • Examine the impact the modification of the page and its elements will have-or does have-on the statistics.
  • Determine what advantages the modifications will provide the client over the competition (identify at least two competitors)

Part Two

Once the plan is completed, create one A/B and one multivariate test for your client’s Web site and support your statements with your rationale.

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